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Description
This is an original 1898 antique magazine ad for The Nazareth Waist, manufactured by Nazareth Mfg. Co., Department M, Nazareth, Pennsylvania. Measuring approximately 2.5 inches by 3.5 inches, this ad features detailed Victorian illustrations of both the women’s and children’s waists—garments known for comfort, elasticity, and durability.
The Nazareth Waist was marketed as a comfortable alternative to corsets for women and as a secure, seamless garment for children. Both versions emphasized support, knitted construction, and everyday practicality.
All printed wording from the advertisement is included below in italics:
*“THE NAZARETH WAIST FOR WOMEN
A Garment to be Comfortable In
This waist is decidedly different from any other that’s made: First, the fabric is KNITTED (like a ribbed vest); this gives elasticity over bust and hips, while a reinforcement at the waist-line gives firmness and support where you want it—taped buttons, no cords or lacing—unbreakable steels that won’t rust, silk trimming. It’s a delightful garment for house wear, cycling, athletics, and is particularly valuable for invalids and others who can’t wear corsets.
No. 98 18 to 28 inch waist measure, $1.25
30 “ 32 “ “ 1.50
NAZARETH WAISTS FOR CHILDREN
The Best Child’s Waist You Ever Saw
Knitted and seamless, it lets the child grow right—tapes to support garments from shoulders, and buttons that won’t come off easily. Nazareth Waists are for boys or girls, and all sizes (1 to 12 years) retail at the same price.
Two Qualities—25 and 50 cents
If your retailer can’t or won’t supply you, order from us
NAZARETH MFG. CO., Dept. M, Nazareth, Pa.”*
Fun Fact / Company History
Nazareth Mfg. Co. was a well-known Pennsylvania textile firm specializing in knitted undergarments during the late 19th century. Their women’s and children’s waists were widely advertised for comfort, flexibility, and durability—qualities that made them especially popular among households seeking alternatives to restrictive corsets. By the early 20th century, shifts in fashion and garment manufacturing led to the decline of specialized waist producers like Nazareth Mfg. Co.
Collector Appeal
Collectors of the following will appreciate this ad:
• Victorian women’s clothing
• Children’s garment history
• Pennsylvania textile manufacturing
• 19th-century knitting and undergarments
• Antique 1800s magazine ads
